Why are titles so important?
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Written by: Tom Jui
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Word Count: 366 |
Date: Wed, 26 May 2010 |
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Titles are important to search engine optimization in a number of ways. Title tags have a place of prominence in the search engines, and titles themselves have a place of prominence on your pages. Both search engines and internet users pay a lot of attention to your titles, so you need to be certain that they will do what you want them to do.
The emphasis on titles with SEO mostly comes from a search engine perspective. Titles are one of the first things a search engine spider encounters on your site. The words within your title are weighted differently to other words on your pages, meaning just a little bit more. If your titles don’t contain the right keywords, there’s a chance your relevance to a particular term will be downgraded.
The small amount of space available to work with in titles is significant. The fact that such a small space can count for so much leads to a lot of frustration. More than a few SEO experts have cursed their way through title optimization. The job of optimizing titles is a fair bit harder than optimizing regular text, as you can only use a few words. At the same time, each of those words has the potential to mean a lot more. This makes every single word important.
Titles take on even more importance when you’re talking about title tags. These can appear in the search engines, convincing users to click on your link. Talk to us at SEO Consult Australia about optimizing title tags.
The importance of every word in a title has led to many site owners making the mistake of over-optimising titles. This results in a title that looks strange to human users. It’s always best to err on the side of readability with titles, as this will serve you better in the long run.
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